An Executive Summary Example: Attract Potential Investors
You can spend hours writing, checking, and rechecking a perfect business plan; however, no matter how good it sounds, no busy potential investor will bother reading it, at least not before reviewing your executive summary first. An appealing, professional executive summary dramatically increases your chances of grabbing the attention of a potential investor.
Like it sounds, an executive summary is a document that summarizes your entire business plan into key points, so that a potential investor or partner can easily understand in a few minutes what your business plan is all about, and more importantly why s/he should be interested in your offer.
A good executive summary example summarizes your key points on the one hand, and appeals to your readers on the other, it is doable if you follow these guidelines:
(1) Keep it short (1-2 pages).
(2) Use legible font (Verdana is pleasing on-screen; Times New Roman is easy on the eye on the printed page).
(3) Keep headers brief (5-6 words), and write them in boldface, one point size larger than your body text (body text should be 11 or 12).
(4) Place your most important information at the beginning; think of it as a newspaper front page that contains a ‘killer headline”, then sub-headlines, and finally the rest of the story.
(5) Write short, easy-to-read paragraphs (4-5 lines each) and make sure they contain only relevant information. Don’t go in deep; if your readers need more details, they’ll go straight to your business plan?or contact you.
Professional and Attractive Business English Writing
In our online world of communication, your English writing level reflects how professional, intelligent, and persuasive you are. In many cases, you’ll never even meet with potential investors before they read your executive summary. For that reason, it’s critical that your English writing reflects confidence and professionalism, while at the same time sounding appealing.
If you were an investor, would you do business with someone who delivered you a boring executive summary written in bad English containing grammar or spelling mistakes? That would naturally constitute a bad executive summary example.
Fortunately, there are innovative products on the market that will enable you to transform your executive summary into a rich and appealing document. These products analyze your executive summary by using sophisticated online grammar and spell-check dictionaries, to ensure that your content is free of grammar, spelling, or punctuation errors.
Moreover, these products provide an online thesaurus and professional vocabulary list that enable you to enrich your sentences and transform them into appealing and persuasive messages. Some of these products automatically proofread your business writing, and even provide effective templates that teach you how to write executive summaries and other business documents.
Schofield Media Group – Online Publishing
Schofield Media group took a great advantage of internet, what has made the world of online publishing a trade mark in online publishing in B2B. This medium not only helps people, consumers and C- level executives to get instant help about their business but also get a big advantage to advertising their business and can get high revenue in return. Publishing all the journals, articles and magazines online is a great help for every other eyeball. Schofield Media and its related division are working in different states, cities of UK posting their journals on web related to business to business companies.
Schofield Media and sim online shop is the example of publishing books online. Both the companies are collectively working over many years offering people to get online and download more than one hundred books online.
In July 5, 2009 Norwich publishers Schofield Media publishing improves and develop its online media offerings, Relaunches its design techniques and corporate websites including 11 portals and highlighting business individuals and their titles. It is one of the quality of Schofield Media that it looks keenly at the future possibilities and requirements of the business and their products. It allows many Businesses to come to Schofield Media and invests in online and website publications, it tends to create vast opportunities for web-related journals and magazines. Re-launching of online media means greater and better approaches are being added to online web portals. Schofield Media railway strategies and Schofield Media food chain ventures are the big examples of modernized and improved corporate sites. It not only designed the website but before it become online for the users it supports lots of conference supported by MAS and Pm professionals in July 5, 2009 in Norwich supported by though provoking 160 delegates attended from all over UK. Visitors from multinational companies and SME community were present, who attended the event sharing their best secrets about railway industry. It was the first ever railway strategy supply chain conference that was held and covered by online publications of Schofield Media. The online web content explains clearly the background history of development bond between two, in a users friendly environment. This gives a clear idea to UK and Us based individuals of how each unit of business works and titles it publishes.
Schofield Media greatly emphasizes on global operation by publishing international business magazines. The company hires experts of their own kind who have work many years in the respected field. Dynamic team aims to increase the circulation and profitability of, Food Chain and Venture, of Schofield Media’s group in UK. The web journal is accompanied with future strategies and policies of earning revenue through food chain supplies business.
Brand Marketers Embrace Social Media
If you perform a Google search on any big company’s name with the word Face book at the end, chances are the top result will be the company’s own official Face book page. The same goes for Twitter and You Tube. Coca Cola and Pepsi, Apple and Microsoft, Target and Walmart—they all have a presence on some social media platform.
Last week we reported on the recent statistics highlighting the social media revolution. The Internet was buzzing about the future of social media, media marketing, and how businesses can use social media to their advantage. This week, the results from a survey were released, detailing even further just how much social media has affected business and brand marketing. Within the next year, an astonishing 82 percent of brand marketers will be using social media to promote their brand, said Equation Research’s 2009 Marketing Industry Trends Report.
Now more than ever, it is essential to have a handle on social media. Not every platform needs to be explored, however. It’s about efficiently using your time while creating the most impact. Currently, many brands struggle with engaging users once the space is established. While the Equation report listed some great stats about social media, it also said that 37 percent of brands don’t know enough about social media to know where to begin.
Social media connects businesses to customers and clients in a unique way, engages them in meaningful conversation, and opens doors to options that couldn’t have been explored just a few years ago. One of the biggest doors social media has opened is the ability for businesses to promote social causes and missions, and the emerging trend of social entrepreneurship. Uniting users through a cause built around your brand is incredibly valuable–as it engages them on a high, meaningful level. Through this, the communication can make an impact and also send a message to customers that the company is interested in more than just making a profit.
Here are just a few examples of how social media is leading the way for social good:
Target: For years, the company allocated a certain percent of their profits to charities chosen by the company. This past year, Target announced that they were handing the power of giving to the people. For two weeks, Target opened a poll on its Face book fan page allowing users to vote for the charity of their choice. At the end of the voting period, the company split up…
Brand Marketers Embrace Social Media
If you perform a Google search on any big company’s name with the word Face book at the end, chances are the top result will be the company’s own official Facebook page. The same goes for Twitter and You Tube. Coca Cola and Pepsi, Apple and Microsoft, Target and Walmart—they all have a presence on some social media platform.
Last week we reported on the recent statistics highlighting the social media revolution. The Internet was buzzing about the future of social media, media marketing, and how businesses can use social media to their advantage. This week, the results from a survey were released, detailing even further just how much social media has affected business and brand marketing. Within the next year, an astonishing 82 percent of brand marketers will be using social media to promote their brand, said Equation Research’s 2009 Marketing Industry Trends Report.
Now more than ever, it is essential to have a handle on social media. Not every platform needs to be explored, however. It’s about efficiently using your time while creating the most impact. Currently, many brands struggle with engaging users once the space is established. While the Equation report listed some great stats about social media, it also said that 37 percent of brands don’t know enough about social media to know where to begin.
Social media connects businesses to customers and clients in a unique way, engages them in meaningful conversation, and opens doors to options that couldn’t have been explored just a few years ago. One of the biggest doors social media has opened is the ability for businesses to promote social causes and missions, and the emerging trend of social entrepreneurship. Uniting users through a cause built around your brand is incredibly valuable–as it engages them on a high, meaningful level. Through this, the communication can make an impact and also send a message to customers that the company is interested in more than just making a profit.
Here are just a few examples of how social media is leading the way for social good:
Target: For years, the company allocated a certain percent of their profits to charities chosen by the company. This past year, Target announced that they were handing the power of giving to the people. For two weeks, Target opened a poll on its Facebook fan page allowing users to vote for the charity of their choice. At the end of the voting period, the company split up…
To read more about brands and social media, go to Sparxoo, a digital marketing, branding and business development blog.
Best Business Cards Design
What Do You Think A Business Card Is For?
The use of business cards, or calling cards as they were more popularly known, is still widely prevalent today, even in this age of electronic communications. Technologies of instant communications such as Bluetooth and infrared connectivity are easier and much handier ways of sending and receiving data and information, including those contained in a business card. Yet people —and particularly businessmen— still carry around small stacks of business cards, giving them away at every chance they get and at the slightest provocation. Don’t ever tell a businessman you’ll call and he will give you his card, faster than you can say “Jack Robinson”, whoever he is, regardless of whether he has given you one earlier.
This only proves business cards still play a vital role in business or even everyday life, because even those not in business, such as students, have calling cards in their names. Why so? A number of reasons have been advanced as to the business card’s functions, and they range from as a source of personal pride to a business tool.
The functions of a business card
As a business advertising tool. A business card will normally contain the owner’s name, form or list of business or service rendered, phone or contact number/s, and some sort of catchphrase or slogan for the business. In this way the holder will immediately see in the card if the card owner is the appropriate solution to his immediate needs. So actually the card acts as a kind of ’sleeper’ or inactive advertising for the owner, accessed when needed.
As a social link. Many people accept other people’s business cards and promptly forget both the card and the person right afterwards. Then the card is remembered when the holder needs to contact the card owner socially, and so the card is dredged up from the dustbin of ‘where-did-I-place-it’ questions. Or, you may not care what the guy sells, but he is so hunky…
As a traveling reference. If you know a friend who requires his boat engine serviced and you bump into someone who does that, you may wish to request his card to pass to your friend, who might later pass it on to another with similar needs. Without the card, neither potential customer will remember the boat engine service provider when the service is required. With it, the card owner may well capture a whole boating association.
As a personal affectation. It is simply classy to give away business cards, even if the owner has no business. It gives the owner a feeling of ’superiority’ -for lack of a more appropriate term-over others. It is also a lot easier to just hand a receptionist, say, your business card instead of explaining who you are.
So, the card
Different people have different uses for a business card and if you think one reason is enough, then you’re wrong. A business card does all of the above, and often, more.
Digital Marketing Professionals – What You Should Know
What is Digital Marketing?
Digital marketing is advertising and promoting a business through the use of digital media. This includes the Internet, cell phones, social media, and interactive television. Digital advertising is a diverse and growing field. As more consumers get access to the internet and various digital media, marketing products and services to this ready made audience is essential.
What kind of digital advertising jobs are available?
Depending on your interests and skills, you can find digital marketing opportunities with advertising and marketing agencies, large businesses that have their own web or marketing division, and smaller businesses that need technical support that can “do it all”. Once you have acquired digital advertising skills you can even start your own business, and create marketing plans for businesses and individuals.
What type of training is required to become a digital marketing professional?
There are two ways to get involved with digital advertising. You can:
- Be a marketing or advertising professional already, and learn the skills required to promote your clients or business through digital media.
- Go to school specifically to learn about computers and digital promotion
If you are interested in a career in digital marketing, you will need to complete some training. Courses are offered in a wide range of formats. If you are currently a student, you can pick up a class or two in digital marketing right on campus. If you are already employed, consider an online course or a work at home program, so you can enhance your skills, but still have time for your existing job.
You can target specific fields in digital marketing. If you enjoy creating ads, consider learning about video, flash, and CGI techniques, to build compelling ads that customers respond to. If you prefer writing, enroll in some courses designed to help you learn how to write ads to increase customer response, and in turn revenue for your business.
No matter what your area of interest, be sure that any school or program you are attending is accredited, and can provide you with the correct certification for your field. While the knowledge you gain is important, some positions and employers require certification as proof of your training, so you will need to be sure you are able to provide it when needed.
How do I find a job as a digital marketing professional?
If you are enrolled in school full time, start searching for a job in your last semester. Check with your university to see if they offer any paid or unpaid internships-these are often a great gateway to a full time, permanent position.
If you are currently employed, look for a digital marketing position in your own company. Make sure your employer is away of your skills, and let them know you are ready to apply what you have learned when an opening becomes available. You should also check with the school that you did your training with, to see if they have a placement department or program. Make sure you check the major job search sites online and your local newspaper as well, so you can be aware of what positions are available to you. Don’t forget to update your resume to reflect your new skills.
If you enjoy working with computers, and learning about new technology, then a course of study to become a digital marketing professional might be for you.
Improve your Social Media Marketing In Four Easy Steps
Internet Marketers from numerous sectors of the industry are flocking to social media marketing as a means to enhance online exposure and traffic generation. These four easy steps are a solid foundation for any beginner who’s looking to capitalize on social media.
1.Make Tagging and Bookmarking Easy
Including content features such as quick buttons to “add to digg” is just one way to make the process of page tagging easier. Also make sure your pages have a list of relevant tags and suggested notes for a hyperlink. This is key since those links will appear automatically when someone tags a site. You should allow for social bookmarking, not just on your homepage but also on subsequent pages wherever content is posted.
2. Become a User Resource
Seek to enhance the overall value to users by adding outbound hyperlinks that lead to other marketers pages. When done correctly, you present yourself as a non-bias leader and information source. This helps social media optimization when others link to your social site and tag is as helpful. Overtime, your content will become more relevant to large search engines.
3. Reward Helpful Users
The most valuable social media participants are those who actively influence a given community. They seek out opportunities to assist others by contributing your experience or expertise. In return, try to elevate them by promoting their business or brand to your following. A brief email or direct message describing your sincere appreciation and belief in their contribution can go along way in building online relationships.
4. Participate in Content Creation
Social media is a two-way street. Don’t just rely on receiving information other community members. Reciprocate by adding value through free advice, recommendations or tools have you. You’ll find that certain content naturally spreads socially regardless of the industry or product. Whether it is creating widgets, making people laugh, or writing a term paper, it can be all be accomplished socially. Know what type of content can work for you and create it.
Conclusion
While the packaging of social media may be in a constant state of flux, these four pervading principles are good rules of thumb by which to operate online. Remember that text content is still paramount in optimization, however, integrating good content with a more personal and social element is a winning combination
The College of Applied Arts: Arts and Design School Training Turns Talent into Career
If you’re one of those professionals who believes that a career should be more than just a paycheck, then a college of applied arts may be for you. You can parlay your creative talents into a respectable salary in art niches such as graphic design, performance art and gallery curator.
Arts and Design School: The Benefits of Distance Learning
Because art and design programs are inherently visual, they sync well with the distance learning format. You’ll appreciate the variety of standard benefits that online study has to offer: classes from home, convenient scheduling, reduced expenses, and the ability to maintain your personal and professional obligations, just to name a few. As an arts student, you’ll love the way the online degree format develops the technical skills that could give you the edge in a competitive hiring market.
College of Applied Arts: Program FAQs
Committing to a particular field of study for four or five years deserves thoughtful consideration. Here are just a few frequently asked questions that potential art and design school students have:
Will I have to attend any campus sessions? This depends entirely on the program of study. Most online programs are just that–distance learning sessions that you can complete entirely from home. Some programs may require periodic meetings on campus to turn in portfolios or deliver recitals How long before I must declare a major? Many programs allow you to complete prerequisite classes for the first year or two before requiring you to declare. Due to their complexity, some art and design programs require immediate commitment How will the content be delivered? Online programs combine electronic textbooks, class blog and chat technologies and video conferencing in a web-based framework Will professional certifications help me to get hired? Professional certifications are particularly helpful in the technical design fields, such as graphic design and multi-media arts
From Classroom to Career: What to Expect
The U.S. Bureau of Labor Statistics paints an encouraging picture of the employment opportunities for graduates of arts and design school. Here are just some of the professions that you’ll qualify for with the job outlook and salary potential for each.
Artists and Related Workers. Employment of artists and related workers is projected to increase by 16 percent from 2006 through 2016–that’s faster than the national average for all occupations. May 2008 salary projections vary widely, from art directors at $76,980 per year to multi-media artists at $56,330 per year Arts, Entertainment, and Recreation. The career fields poised to see the largest growth in hiring from 2006 to 2016 include management, business, and financial occupations at 26.4 percent and professional and related occupations at 24.2 percent Other Arts-based Career Options. Graduates of college and applied arts programs may also choose careers as commercial and industrial designers, fashion designers, floral designers, and graphic and interior designers
The bottom line is that you can earn a living by doing what you love by graduating from a college of applied arts. Also, attending an arts and design school online makes the transition from classroom to career convenient and affordable.
The Best Way of Career Planning for Making Career Successful
The majority of the workers change their careers a lot of time and planning begin to change to stop funding. Career planning can not be a difficult task, but use it perfectly, you will understand it as a positive experience. There are some points that may help you while you plan your future career: planning as an everyday act all people used to schedule some of their regular business in advance. For example, they do so, in which case they are to visit to a dentist or another doctor. And then your career planning how your visit to a doctor – on a regular basis. Take time to plan the career of everyday life. If you think about your career before you predict your future, so there for you. And whatever you think is easier to put into action. Therefore, planning is not only interesting, it is quite useful and helpful / The Last Career Plan is the first step for the next career step, you do not plan to forget about the last plan.
It is one thing that in the position to be a great help in planning your future. Therefore, if your career had a lot of sudden changes to try to analyze them and plan ahead. All you have before can help you do even more successful in their future. Change Preferences Meaning of career planning in your preferences, can that is why they are considered during planning. Take time to think about the new research in your life and in the job. Make the list of all your likes and dislikes, for the analysis of career you have made. It must be covered as your column that you could be happy. Here they can understand what is of interest to you and think about your hobbies. At the same time, you will know what you should be busy at work. Noted the recent activities of people do not pursue their services. Often thought in recent progress in the position, made a success. And it can surely more important for career planning.
Small Business Summary
Small business is a term that is used day-to-day. That is because in the past decade the rise of small business has been larger than in any other decade prior. This is largely due to the increasing number of services that are available to small business owners, to enable them to keep their business running.
There really isn’t any guidelines for when the term small business is used, however it is simply defined as a business which has a small number of employees. How few employees is debatable, and the definition of when a business changes from a small business to a larger corporation varies both by country and industry. This number is generally less then 100 employees.
As mentioned before small businesses due to their nature, are in most times sole proprietorships, partnerships, or privately owned. Common in may countries, small businesses, are most oftenly related to: accountants, restaurants, guest houses, photographers, small shops, hairdressers, tradesmen, solicitors, lawyers, small-scale manufacturing etc.
Small businesses in often cases are located in private homes, for two main reasons. The first is because it is economical and in most cases convenient. The second reason is that there are several benefits with tax, etc for having your business in your home.
Running a small business is an exciting venture, and a great way to introduce yourself into the business world, and to gain business sense. If you are interested in starting your own small business, I would recommend having a talk with a local lawyer or accountant, who will be able to answer questions that are specific to your local area. Good luck with your new venture!